. >> if you follow what's been going on with their lawsuit with the dish hopper and, of course, what they are dealing with with c net and telling them editorially not pick that as the best in show out at the consumers electronics show. look that up and google that whole story. >> soda stream is still going to get an ad. run where of their older ones where coke and pepsi isn't blowing up in. >> i try to take the other side? >> i'm mr. cbs. [ laughter ] >> well, i mean, pepsi and coca cola buy so many ads in the super bowl, you know, it's kind of a slap in the face to the coke and pepsi people who give us so much money, i would rather not run that one add. >> how are you ever going to be able to pull yourself up by your own boot straps and ever become a coke or a pepsi? >> this is america. >> i'm going to shave a slides dale then,. >> the budweiser people. >> we don't want to know about your personal life. >> i'm going to cut a tail off sr. something. >> why can't cbs just say hey we don't get involved the ads are running wear not getting involved in the winners or losers. it's up to y